Five signs Party in the Park sponsorship with Icon Films

��pk10

Sam Matthews,

July 09, 2004

How long?

1 minute

Five signs Party in the Park sponsorship with Icon Films

LONDON - Five has signed Icon Films production 'The Prince and Me' as sponsor for its coverage of Party in the Park this weekend.

The sponsorship was brokered by Five account executive Morgan Partridge and broadcast director at Target NMI, John Corey, on behalf of Icon Films.

'The Prince and Me' is a US romantic comedy film starring Julia Stiles and Miranda Richardson. Stiles falls for exchange student Eddie, who is, in reality, Prince Edvard of Denmark incognito in a thinly-veiled parody of the British royals.

The movie will receive sponsorship credits on trailers and all return text messages to competition entrants during the live and broadcast packages.

Party in the Park, organised by the Prince's Trust in association with Capital FM 95.8, takes place on Sunday July 11, with highlight packages broadcast on July 17-18. The sponsorship coincides with the UK premiere of 'The Prince and Me' on July 16.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Marketing