Five secures sponsor for Fifth Gear series

Five has signed a sponsorship deal with LloydsTSB Motor Insurance for the latest series of its flagship motoring show Fifth Gear.

The deal, which includes sponsorship credits, accreditation online and on all related on-air promotional trailers, was negotiated by Rachael Wheeler, sponsorship manager at Five, and Andy Corcoran, who is sponsorship director at ZenithOptimedia.

In addition, the on-air sponsorship is backed by branding on five.tv/fifthgear.

Wheeler said: "Fifth Gear is one of Five's flagship programmes and as such it was important to work with a brand that matches the quality of the show".

The show is presented by Vicki Butler-Henderson, Tiff Needell, Tom Ford and, new addition to the team, Holly Samos.

The current series features guest spots from Girls Aloud, who are given a masterclass in driving supercars on a racing circuit.

Other guests during the series will include Jodie Kidd and DJ Tim Westwood, as well as Maggott from Goldie Lookin' Chain.

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content