Five looks into launch of Freeview movie channel

Five is considering launching a movie channel to boost its presence on Freeview.

Industry insiders say the proposal is part of the broadcaster's review of its presence on the platform. It already runs two digital channels as well as its terrestrial channel.

A spokesman for Five refused to comment on the plans, but admitted: 'We are looking to expand our family of digital channels.'

The decision would make Five the latest terrestrial broadcaster to launch a movie channel; Channel 4 has had considerable success with Film4, while ITV is widely expected to launch a movie channel this summer. ITV Movies is expected to replace the now-defunct ITV Play channel.

RTL-owned Five launched two digital free-to-air channels, Five US and Five Life, last year. Five Life, which is aimed at female viewers, got off to a poor start, with its debut last October attracting an audience of just 44,500 - a 0.1% share of the available audience - the worst-ever figures for a terrestrial spin-off channel launch (Marketing, 7 February).

Last October, Five hired former managing director of Flextech Television Lisa Opie as managing director of content. The move led to the departure of director of programmes Dan Chambers.

- 500 movies, one living room, page 19.

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