Five and BBC Two grow as multichannel TV rises

LONDON - Five and BBC Two, traditionally UK terrestrial television's underdogs, increased their audience shares as other terrestrial stations lost ground to multichannel TV, according to the IPA's latest trends in television report.

BBC Two's audience share, according to the IPA's third-quarter 2002 report, increased to 11.3% up from 11% on last year, a jump from last quarter's 10.6%.

Year-on-year Five also did well. Its share leapt to 10%, up from 9.1% a year ago. However, it was down slightly on last quarter, when the channel had a share of 10.3%.

All three other terrestrial channels were down year on year. Channel 4 dropped to 16.6% from 16.7%, although this was in fact an improvement on last quarter's 16.4% share.

ITV1's audience fell to 37.5%, down from 43.2% last year and 39% in the second quarter. Its main rival, BBC One also saw its audience dip, falling to 25.7% from last year's 26.8% share, and down from 27.2% in the last quarter when its figures were boosted by the World Cup.

The popularity of cable and satellite channels has continued to steadily rise, hitting 36% from last year's 31% and moving up from 34.3% last quarter.

The share of the multichannel audience will be boosted by Freeview, the free-to-air digital terrestrial platform launched by the BBC, Crown Castle and BSkyB to replace ITV Digital, which collapsed in May.

This year's figures have been compiled using the new Barb panel, which was introduced at the beginning of the year. Despite this, the figures were broadly in line with last year's trends.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content