Coca-Cola this week unveils a national TV ad campaign for Five Alive, the first for two years. The pounds 1.5m campaign ad, created by Leo Burnett, is set on the fictional island of Vil Iveefa, where viewers are shown ’Orangraptang Lilem’, a five-coloured, imaginary fruit which combines the different fruit flavours and has previously only been available to islanders. The new ad coincides with Five Alive’s new packaging and two new flavours.
Coca-Cola this week unveils a national TV ad campaign for Five
Alive, the first for two years. The pounds 1.5m campaign ad, created by
Leo Burnett, is set on the fictional island of Vil Iveefa, where viewers
are shown ’Orangraptang Lilem’, a five-coloured, imaginary fruit which
combines the different fruit flavours and has previously only been
available to islanders. The new ad coincides with Five Alive’s new
packaging and two new flavours.
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