Five agencies vie for £20m BBC account

The BBC has invited five agencies who tendered for its £20m media planning and buying account to a series of chemistry meetings at the end of this week.

The agencies selected to present to the BBC this Thursday and Friday are incumbent PHD, Mediaedge:cia, Carat, Media Planning Group and ZenithOptimedia.

Following the meetings, the BBC is expected to reduce the shortlist.

The statutory review, which takes place every five years, covers all public service elements of the BBC, including television, radio, online, sports, factual and learning and children.

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