LONDON - Fitness First has teamed up with Intercontinental Hotels Group (IHG) to offer the gym chain's members free nights at the IHG hotels.
The promotion, which was negotiated by Cocktail Marketing, will offer a two night for the price of one deal to the gym's members at IHG's Holiday Inn and Express by Holiday Inn hotels.
Marketing support will include online advertising and messaging on Fitness First's TVs within its 160 clubs.
In return IHG will promote Fitness First online and through its email newsletter offering a voucher entitling the holder to a free two-day trial.
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