The first of the stores has just opened, with 500 more to be built in Moscow alone. Two-hundred are also planned across Russia's other large cities in the next six years.
A "warm welcoming colour palette" is being applied to in-store environment, uniforms and packaging by Fitch. The new concept will cost a total of $50m (拢26.6m).
The EDA stores are aimed at bridging the gap between local food kiosks and larger supermarkets, providing a more inviting shopping experience for Russia's local communities.
Fitch design director Simon Threadknell said the concept "sets a new standard in Russian convenience retailing, which will change the pattern of shopping in Moscow.
"Busy people can now do their food shop on their way home from work at a local Russian store with international retail standards."
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