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Fitbit turns stress into music with the help of Covent Garden Sinfonia.

The work encapsulates the stresses of 2020 with an original visual and audio experience, based on Fitbit users’ average active minutes, sleep duration and resting heart rate, between 1 January and 6 September this year.

With reference to Covid-19 and Black Lives Matter, the ad was created by Emma Grace and Emma Carson, and directed by Harry Cauty through The Producers.