The L'Oréal Professionel Colour Trophy Tour, the world’s longest running live hairdressing competition and now in its 60th year, will visit seven regional venues around the UK, including Belfast, Glasgow, Manchester, Leeds, Cambridge, Droitwich and London. Fisher Productions will also manage and produce the Irish semi and grand finals in Dublin, Ireland.
Fisher Productions won the account after a four-way pitch. The company will now manage and produce this activity for the fourth consecutive year.
Naomi Ambrose, corporate accounts director at Fisher Productions, said: "We are proud to have been given the opportunity to produce this prestigious tour once again, allowing us to be creative in our concept and design whilst ensuring that all staging and logistics work to best effect across the mix of regional venues.
"These exciting events celebrate the best hairdressing talent from around the UK and Eire, taking into account not only hair but also style and make-up. They are a joy to produce with the entrants full of passion and energy for what they do."
The L’Oréal Colour Trophy Tour showcases the brightest talents in the hairdressing industry and entrants are offered the chance to win a number of prizes, including an exclusive photoshoot with a top photographer and PR opportunities throughout the year.
Ambrose explained social media will play a key role across the tour in order to maximise engagement and interaction amongst the hairdressing community, as well as amplify the brand message to the consumer.
The L’Oréal Colour Trophy Tour will begin its trip around the UK in April and will come to a close in June.
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