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Fisher-Price "awaken their wonder" by McCann London
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McCann Worldgroup
Mums and dads capture footage of their offspring in an online ad for the toy company Fisher-Price.
McCann London and the agency's in-house production company, Craft, worked in partnership to develop the ad, which is running on YouTube. In an attempt to avoid high production costs, Craft gave iPhones to parents and instructed them on how to capture the best footage of their kids playing with Fisher-Price toys.