The interactive service gives Sky viewers access to ads for jobs, homes and cars. Users can search the online services of the fish4 network anywhere in the UK using their Sky remote. The fish4 network covers fish4jobs, fish4homes and fish4cars.
Viewers can search for jobs by salary and location; for cars by make, model and price; and for homes by price, location and type. The data is updated daily.
Will Harding, interactive services director at Sky Interactive, said: "Sky Active gives you easy access to life's essentials. And with fish4 on board, Sky viewers can search ads spanning a huge range of jobs, cars and homes."
Jonathan Lines, marketing director at fish4, said: "Previously, you might have seen something on TV that made you think about switching careers, but never got around to doing anything about it. Now you can access relevant job vacancies there and then."
Viewers can access the fish4 services by pressing red on their Sky remote while tuned in to Sky One, Sky Sports, Sky News, or a Sky Movies channel, or by pressing the interactive button.