Press buyers said the publisher is trying to reassure them that the struggling women's celebrity title has a future, advising them to expect positive changes to be made under the new Emap Consumer Media owner, Bauer.
David Davies, managing director of Emap Elan, is meeting press buyers to talk about the title.
"They were keen to get something in the diary sooner rather than later," said Nik Vyas, press director at ZenithOptimedia, adding that Emap was "definitely planning something with it".
First is believed to be performing below expectations, with circulation dipping to 60,000 in some weeks.
An Emap spokeswoman would not comment on the future of First, other than to say it remains "business as usual" for the title.
She added that the company views the demographic served by First as a valuable customer segment to target in the future.
Carat head of magazines Sam Griffiths said: "My conversations with Emap state that they are definitely not closing First."
Emap launched First in May 2006, with plans to reach circulation of between 150,000 and 200,000 copy sales each week, after a year on news-stands. The launch was supported by a £12m media campaign.
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