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First Utility points out that all electricity is the same in a light-hearted new price-boasting campaign.

The ad, created by VCCP, opens on moody shots of unicorns running through a city as a voiceover talks about First Utility’s new HD Electricity, which makes your TV shine brighter and your Yorkshire puddings bake faster. At the end of the spot, the tension is broken when the narrator admits that it’s all rubbish: electricity is all the same and you could save money by switching to First Utility.