The campaign, spanning print and TV, breaks on 8 October and highlights the vodka's Russian heritage with scenes featuring Red Square and St Petersburg.
Three variants will be launched under the Russian Standard name. Original, Platinum and Imperia will sell at £11.99, £14.49 and £29.99 respectively, for a 70cl bottle.
The brand accounts for 60% of premium vodka sales in its home market.
Global sales rose more than 30% last year to 1.4m cases. Sales are projected to grow by more than 50% this year.
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