Announced by Deputy Prime Minister John Prescott in the House of Commons yesterday (Tuesday), the campaign will include TV and radio advertising and a four-million-strong mailing.
The ads, by Euro RSCG Wnek Gosper, will complement a TV and press campaign developed by the Department of Trade and Industry focusing on firework safety in 12 accident hotspots around the country.
Communicating the message 'Fool with fireworks and bang goes your image', the activity underlines concern that cancellations of large public displays owing to the strike could lead to an increase in firework-related accidents in private gardens.
There will also be a road safety campaign backed by the Department for Transport, as it hopes careful driving will mean emergency services are called to fewer accidents.
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