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Finish's new TV ad aims to get people thinking about how dirty their dishwasher gets.

The spot, created by Wieden & Kennedy London, promotes Finish’s dishwasher cleaner. It is shot from the point of view of a family’s dishwasher, which gets loaded and reloaded again and again. While the ad is unlikely to win awards, as far as product demonstrations go for something as banal as dishwasher cleaner, it’s better than average. The work was written by Rebecca Pottinger, art directed by Sam McCluskey and directed by RBG6 through Friend.