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Wieden & Kennedy's last ad for Finish has all the creative spark of the previous campaigns that made the brand a standout in the bland dishwashing sector.

The agency's last hurrah is a 75-second ironic musical that lays bare the misery people endure when washing up by hand. It will run in countries including China, South Africa and Turkey. The work was written by Bertie Scrase and art directed by Christen Brestrup at W&K London, and directed by Ian Pons Jewell through Friend.