The campaign uses real people featured outside their properties with a caption of ‘what makes a home'. The campaign focuses on people's feelings toward their home rather than properties in general to put across an optimistic message.
It will run across local and national media including Metro, London Lite, the Evening Standard, a wide range of regional titles, and supported by online activities across the Associated Northcliffe Digital network of websites, including dailymail.co.uk, metro.co.uk and thisismoney.co.uk.
The campaign will also carry an interactive element with online links to a feedback page on FindaProperty.com, where visitors will be asked for their thoughts on what makes a home.
Created in partnership with creative agency speake2, the campaign is primarily aimed at renters and first-time buyers.
The campaign will be refreshed over the course of the next six months by adding new real life case studies.
FindaProperty.com spoke to more than 350 house hunters for the campaign, of which 40% were looking to rent.
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