- Financial Times Electronic Publishing will launch an entirely redesigned Financial Times Website, FT.com, tomorrow with a considerable web marketing budget behind it
The new look aims to ensure easier access to content and underscores FT.com's self-styled positioning as the number one non-US website for business and financial news, comment and analysis.
The revamp is being backed by an online banner advertising campaign as well as press ads inside the FT.
Alongside the new look, FT.com's content will be reorganised, and it will benefit from more consistent navigation and search tools. Visitors to the site will now be able to access up to 11 news updates a day plus live financial market data.
Access to FT.com remains free to all registered users, as is access to all articles which have appeared on FT.com in the last 30 days. FT.com users pay only for articles which they download from the site's archive, a fully searchable library containing the full text of all the articles published in the Financial Times newspaper international editions since July 1996.
According to Paul Maidment, editor of FT.com: "The Internet allows us to strike a balance between real-time news and the kind of in-depth analysis users expect from the FT. Just as we did with the Asian economic crisis or the UK's new budget, we will continue to cover vital business and financial news as it breaks, following with intelligent commentary."
He added: "This new look for FT.com is one of several significant strategic changes at the Financial Times over the past year: the recent redesign of the Monday-to-Friday paper, the successful launch of a US edition last September and the relaunch of the Weekend FT a year ago."
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