Financial Times "Facts. Truths" by Financial Times

The Financial Times is promoting its US election coverage as Americans prepare to head to the polls on 8 November.

The campaign reveals statistics and insight from the FT about US issues such as household income, immigration, trade and manufacturing. Much of the creative was developed in-house in collaboration with the newspaper’s journalists. Launching in New York, London and Washington, DC, the campaign will run across print, digital, experiential and out-of-home channels. 

Credits

Copywriting
FT creative director
北京赛车pk10 endline and election badge
Founded managing partner
Reverse graffiti campaign and design
M&C Saatchi, director corporate and B2B

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