±±¾©Èü³µpk10’s next Breakfast Briefing event, "The year ahead: navigating uncertain times", on Wednesday will feature discussion on how the industry can regain its nerve, how to future-proof your agency and the year ahead for brands.
Joining the previously announced panellists – Adam & Eve/DDB outgoing group chief executive James Murphy, Adam & Eve/DDB outgoing group chief strategy officer David Golding and Virgin chief brand offier Lisa Thomas – are Magnus Djaba, global president at Saatchi & Saatchi and chief executive at Saatchi & Saatchi UK, and TSB’s chief marketing officer Pete Markey.
Djaba will be joined on a panel on future agency models by Wonderhood Studios co-founder and chief executive David Abraham; Michael Frohlich, the chief executive of Ogilvy UK who last year offered its entire staff voluntary redundancy as he consolidated the agency’s sub-brands; and Julie Langley, partner at M&A specialist Results International.
Following a presentation on the year ahead for creativity by Grey’s chief creative officer Vicki Maguire, Markey will discuss the year ahead for brands alongside Raquel Chicourel, chief strategy officer at M&C Saatchi, and James Wildman, president and chief executive at Hearst UK.
The ±±¾©Èü³µpk10 Breakfast Briefing accompanies the year ahead issue, out now in print and with content available online over the next seven days.
For more information and to buy the final remaining tickets click here.
The full agenda
07.45: Registration and breakfast
08.30: Chair's opening remarks
Maisie McCabe, deputy editor ±±¾©Èü³µpk10
08.35: How the industry can regain its nerve
James Murphy, founder, Adam & Eve/DDB
David Golding, founder, Adam & Eve/DDB
Lisa Thomas, chief brand officer, Virgin
08.45: Disruptive M&A
Julie Langley, partner, Results International
08.50: Future-proofing your agency
Magnus Djaba, global president, Saatchi & Saatchi and chief executive, Saatchi & Saatchi UK
Michael Frohlich, chief executive, Ogilvy UK
David Abraham, founder, Wonderhood Studios
Julie Langley, partner, Results International
09.10: The Year ahead for creativity
Vicki Maguire, chief creative officer, Grey London
09.20: The year ahead for brands
Peter Markey, chief marketing officer, TSB
Raquel Chicourel, chief strategy officer, M&C Saatchi
James Wildman, president and chief executive, Hearst UK
Sarah Threadgould, group marketing director, Which?
09.40: Q&A
09.50: Closing comments
09.55: Coffee and networking
10.30: Close of event
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