The football governing body is rolling out a points-based rewards initiative to encourage consumers to spend money with its six certified partners: Adidas, Coca-Cola, Visa, Hyundai, Emirates and Sony.
Football fans who take part earn points that can be redeemed online for FIFA-related prizes, such as places at a summer soccer school and player-signed jerseys.
FIFA has approached UK digital shops with a brief to develop a FIFA-branded web portal as a hub for the scheme. It is also understood to have tied with loyalty scheme specialist Loylogic for the initiative.
Football's governing body is keen to raise the value of its ties with global brands following a recent dispute with sponsor MasterCard. A legal settlement forced FIFA to pay MasterCard $98m (£44m) for failing to give it first right of refusal on a new deal.
FIFA's loyalty scheme is expected to be similar to Football For Free, a rewards scheme launched last month that enables football fans to collect points every time they shop with more than 200 online and high-street retailers.
_1.jpg)
.jpg)
