The Field chosen for Microsoft's Xbox One trial tour

Agency The Field has been appointed to take Microsoft's latest gaming system Xbox One on a nationwide tour.

Xbox One hits the road with The Field
Xbox One hits the road with The Field

The Field will be transforming an old warehouse in Shoreditch, east London, to stage a series of bespoke pop-up event spaces and retail activity between 25 October and 3 November. The tour will then move on to another venue near Manchester's Piccadilly Gardens from 18-27 November.

As part of the trial tour, gamers will register online to attend the events. They will have the opportunity to test out the new console ahead of its launch on 22 November, as well as games including Forza Motorsport 5, Ryse: Son of Rome, Dead Rising 3, Battlefield 4 and Fifa 14.

Chris Dawson, managing director of The Field, said: "We are delighted to be continuing our work with Microsoft and Xbox, giving fans the opportunity to get hands-on and share their experience of Xbox One with their friends and communities."

Marianne McLardy, Xbox brand marketing manager, added: "We are excited to be working with The Field on the Xbox One trial tour, and look forward to launching the campaign together and contributing to Xbox’s continued success in the market place."

Microsoft will also be hosting an Area One warehouse party in London as part of The One Tour, which will include live music and gameplay.

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