Fiat is targeting van drivers in a campaign that appeals to their love of football.
Agency Arc Interactive has created a microsite, www.fiatvans.co.uk, inviting football-loving customers to design and customise their own van, according to their chosen football team. They can display their designs in an online gallery and email it to friends. The best van from each week is chosen, with season winners receiving VIP tickets to the FA Cup Final.
The activity will be promoted on Fiat's website and in The Sun.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
