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Motoring brand Fiat UK is to unveil a redesign of its Alfa Romeo

and Fiat web sites by the end of the year. The redesign is part of a

global strategy to revamp Fiat and its global Alfa Romeo and Lancia web

sites.

Parent Fiat Auto announced last year that it would spend pounds 32

million on its web presence during the next five years.

The work on Fiat Auto's sites worldwide is being led by agency D'Arcy,

which beat off incumbent Grey Interactive.

In the UK, D'Arcy spin-off interactive agency Blue Marble is to work on

the Fiat and Alfa Romeo sites. Blue Marble has already worked for Alfa

Romeo, creating a UK microsite for its 147 model in December.

Staff are currently working on two UK microsites for Fiat to promote its

forthcoming Stilo model and its range of commercial vehicles. Both sites

are expected to launch this month.

Blue Marble's brief also covers online advertising in the UK for both

Alfa Romeo and Fiat.

Peter Hollins, managing director of Blue Marble, said that the work made

Fiat the agency's biggest client, behind Littlewoods and fmcg brand

Tetley.

"Fiat's online development highlights that, in the minds of many, the

role of the internet is critical in business," he said.

Hollins said that part of his aim was to bring the main Fiat and Alfa

Romeo sites in the UK closer together.