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The Championship of Women will feature 20 of the UK's "hottest" female models, including several of FHM's own High Street Honeys, each representing their favourite Premiership football club.

Each week FHM readers will vote online for the sexiest girl and the model with the most votes will win the match for her football team. Each Championship battle will correspond with a fixture on the Premiership timetable.

Developed by the FHM.com team, the Championship of Women will include the opportunity to bet on winners, player profiles and video footage of their sexy photoshoots. Online content will be supported by activity in FHM throughout the football season.

FHM.com users will be able to vote online from August 13 with the first weekly winner announced a week later to mark the start of the season.

The Championship of Women team with the most votes at the end of each week will receive the team of the week award and FHM.com will then reveal an exclusive set of the model's pictures.

Dave Pullan, the managing director at FHM Worldwide, said: "Championship of Women illustrates FHM's commitment to developing innovative and interactive promotions that offer powerful cross-platform opportunities for our advertisers. FHM.com enables a huge community of young men to interact with our hugely successful editorial properties like High Street Honeys and 100 Sexiest Women."

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