The UK's FHM is one of 15 editions around the world that has already held a nationwide competition to find its region's "hottest non-celebrity babe".
The 10 finalists from the UK competition will appear in a one-hour interactive TV programme called 'High Street Honeys' on Sky One, in which viewers will be able to vote for the winner.
The winner will be revealed in a follow-up programme, shown the next day. She will appear on the cover of FHM and fly out to Miami to compete in the global FHM Bikini Heaven competition against the 14 other regional winners.
The global final will be screened on a 90-minute special on Sky One and by other broadcasters around the globe in the spring. It will be sponsored by the Microsoft Xbox game 'Dead or Alive: Extreme Beach Volleyball'.
James Carter, publishing director of FHM UK, said: "This is a fantastically exciting new venture that extends the FHM brand on to more media platforms. The Xbox/FHM deal really demonstrates how we can deliver large bespoke cross-media solutions with the FHM brand."
The TV shows will be co-produced by Emap, Sky and RDF Media, producers of 'Faking It' and 'Banzai'.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
