Each copy of the issue, themed as a beer drinking special, will feature a pack of Red Mill Snack Foods' Mr Porky pork scratchings.
A 68-page Drinker's almanac and a drinking games mat will also be packaged with the title in a printed brown paper bag with the strapline, "A pub in a bag on the front.
The push is supported by Mr Porky dispenser cards featuring the June cover. They will be distributed to pubs, bars, off licences and convenience stores this month.
"FHM was looking for a product that is intrinsically associated with the drinking environment, and Mr Porky fitted the bill, said Red Mill Snack Foods' managing director, Garry Nield.
_1.jpg)
.jpg)
