Bett will take up the position in January and prepare for it by heading the FHM UK team at Emap Advertising until December. He has spent the last five years as Emap's head of youth magazines.
Bett will report to David Pullan, managing director of FHM Worldwide. He will work alongside FHM's existing international team to enable the local execution of campaigns across FHM's international network of 27 editions, and with Emap Advertising to extend existing client and agency relationships worldwide.
Pullan said: "FHM has evolved into a truly global brand, adding 11 editions in the last 18 months alone. Rory's extensive magazine expertise and insight will be key to the development of this pioneering new role, enabling advertisers to harness the global power of the FHM brand."
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