and "Bite me, bite me, bite me". Those slogans will also appear on point-of-sale material. Kinder Bueno launched a year ago with a £4.5m support package and immediately became the best selling countline in the subsequent weeks. It is now sixth, with 3.2% of the total countline market, third in supermarkets and ninth in the impulse sector. Media for the campaign is by Initiative Media.
Ferrero unveils campaign for Kinder Bueno
Kinder Bueno, the chocolate bar from Ferrero, unveils a £2.3m campaign on April 8, representing the first work by WCRS for the brand. The ad is set in a newsagent and shows a man trying to decide which bar to buy. A voice emanates from the Kinder Bueno, saying "You want some, fly boy?", and then attempts to woo him with "I've got chocolate - you can lick my ripples
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