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'More milk, more fun' is the strapline for Ferrero UK's £3.5m debut TV campaign for Kinder Chocolate, its milk chocolate bar for young children. Targeting mothers of children aged between three and six, the spot attempts to convey a warm, fun tone and opens with a mother handing out bars of Kinder Chocolate to kids arriving at a fancy dress party. One child, dressed as an octopus, tries to claim eight of the bars. The ad, by WCRS, reminds parents that there are eight bars in each pack, enabling them to control the portions they distribute. The campaign will also raise awareness of sister product Kinder Chocolate Maxi, a single countline that launches at the same time and targets children aged between seven and 12. Media is by Initiative.