LONDON - Ferrero Rocher has secured a deal with Debenhams to create seasonal window displays at the retailer's flagship Oxford Street store in London.
The display will showcase the confectionery brand's entire Christmas gift portfolio. The brand will also launch an in-store 'boutique'.
Ferrero Rocher is also installing branded Christmas trees at flagship shopping centres around the country, including West London's Westfield.
Meanwhile, brand owner Ferrero UK is launching a £5m push to emphasise the premium qualities of Ferrero Rocher. A TV campaign for the brand, created by WCRS, breaks today.
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