Ferrero is looking for an agency to rejuvenate its Tic Tac brand in
a move that suggests it has finally turned its back on the badly
scripted, cheap-looking TV ads that have become its trademark.
The company, renowned for its use of wooden foreign actors and badly
dubbed soundtracks across its advertising, has approached three UK
agencies.
’They haven’t said much about what they’re looking for but it won’t be
more of the trashy European work,’ a source at one of the agencies
said.
’The current advertising looks very dated and it wants to create more
locally relevant work. Ferrero has a few agencies lined up and the
pitches will start next week.’
The move mirrors the company’s decision last year to review the
advertising for its main Ferrero Rocher brand. Banks Hoggins O’Shea/FCB
won the account and developed a new TV campaign.
Neil Macintosh, the marketing director at Ferrero UK who is handling the
review, was unavailable for comment as ±±¾©Èü³µpk10 went to press.
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