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Fentimans’ first TV ad introduces a myriad of sordid Edwardian-era characters, reflecting the brand’s early-20th-century origins. The independent agency Sell! Sell! created the campaign, in which a series of well-to-do men and women fail to repress their lusty desires around bottles of Fentimans’ soft drinks. There is a duchess who flashes an ankle to her butler while he serves her drink, a cross-dressing judge and a policeman who likes to be tied to a bed and have Fentimans poured into his mouth by women in bloomers. The work was directed by Fern Berresford through Short Films. Post-production was handled by Rushes.