Femail.co.uk holds talks on Christmas site

Associated New Media (ANM) is in talks with potential sponsors ahead of the launch of a Christmas microsite this week on women's portal femail.co.uk.

The microsite will include links to the portal's shopping mall, which hosts brands such as Debenhams and Dorothy Perkins, and features such as party beauty tips, fashion ideas, gift guides and an interactive Advent calendar to help users keep track of their festive tasks.

Celebrity chef Nigel Slater will write exclusive recipes for the microsite, which is aimed particularly at mothers and working women.

Avril Williams, editorial director at ANM, said: "For our readers, Christmas is a hectic time and we want to provide support and ideas. We're a flexible site, and will be looking at integrating sponsorships, minisites and promotions into the microsite."

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