Awards exist to remind us of the standout campaigns, innovation and brilliant thinking that are the hallmark of our hugely talented industry. Given the explosion of big data, new technology platforms and continued audience fragmentation, it often feels we have to work ten times harder just to stand still. In this environment, creativity becomes even more important.
In the product sector categories, the judges reviewed campaigns with spends from £10,000 to £10 million. In the end, though, there could only be one winner, and 2014 will be remembered as the year of The Lego Movie – a campaign with imagination, determination and superb execution.
The sales team judging saw some of the most creative presentations I’ve ever seen. We had a rap from Channel 4, a magician from Channel 5 and the judging panel’s photograph projected on to Trafalgar Square courtesy of Clear Channel.
The winners triumphed over very tough competition. Individually, they should feel proud; collectively, we should be proud too: they are great examples of the groundbreaking creativity and execution that our industry is capable of.
Jenny Biggam, founder, the7stars; chair of the ±±¾©Èü³µpk10 Media Awards judges 2014
The Judges: Product Sector Categories
(Standing, from left) Matthew Dearden chief executive, Clear Channel; Andrew Mortimer director of brand and media, BSkyB; Karen Blackett chief executive, MediaCom; Andrew Morley chief executive, Clear Channel; Natasha Murray managing director, Havas Media; Mark Eaves founding partner, Gravity Road; Bobi Carley UK commercial director, Disneymedia+; Enyi Nwosu global strategy partner, Mindshare and Plus; Paul Mead founder and managing director, VCCP Media; Peter Cory head of performance, Google; Richard Morris managing director, Vizeum; Jessica Roberts client partner, OMD UK; Pippa Glucklich co-chief executive, Starcom MediaVest Group; (Seated, from left) Sarah Hennessy managing director, MEC; Frances Ralston-Good chief innovative officer, PHD; Jerry Wright chief executive, ABC UK; Jenny Biggam founder, the7stars, and chair of the judges; Anna Watkins managing director, Guardian Labs; Nick Baughan managing director, Maxus; (Not pictured) Greg Grimmer chief operating officer, Fetch; James Wildman chief revenue officer, The National Advertising Sales Agency
The Judges: TV, Digital and Cross-Media
(Standing, from left) Andrew Stephens co-founder, Goodstuff Communications; Adam Freeman chief executive, Mutual Media; Tim Pearson executive director, Manning Gottlieb OMD; Chris Locke trading director, Starcom MediaVest Group UK; Sam d’Amato managing partner, M2M; Sophie Robinson creative director, Metro; Tim Irwin chief operating officer, Maxus; (Seated, from left) Ruth Cartwright broadcast director, Maxus; Elizabeth Fagan marketing director, health & beauty, international and brands, Alliance Boots; Jenny Biggam founder, the7stars, and chair of the judges; Sophia Amin marketing director, Internet Advertising Bureau; Jacque O’Donnell director of agency sales, Immediate Media
The Judges: Radio, Print and Outdoor
(Standing, from left) Simon Redican chief executive, National Readership Survey; David Wilding UK planning director, Twitter; Nick Bampton commercial director of sales, Channel 5; Zoe Bale head of press, Amplifi, Denstu Aegis Network; Stuart Taylor chief executive officer, Kinetic; Dominic Williams head of trading, Dentsu Aegis Network; Howard Bareham head of radio, Mindshare; (Seated, from left) Jonathan Allan sales director, Channel 4; Satin Reid business director, Carat; Jenny Biggam founder, the7stars, and chair of the judges; Vanessa Clifford deputy chief executive, Newsworks; (Not pictured) Jess Burley chief executive, M/SIX