FedEx "show the world" by Abbott Mead Vickers BBDO

A Caribbean hot-sauce-maker uses FedEx to export his condiment around the world in a new campaign for the delivery service. Abbott Mead Vickers BBDO created the two-and-a-half-minute-long online spot, which opens on the island of Nevis. The action then moves to a mountain village in China where the sauce is being delivered amid cuts of FedEx warehouses and workers. The film will be supported by press, outdoor, digital and social media activity. It was written by Milo Campbell, art directed by Sonny Adorjan and directed by Simon Ratigan through HLA. 

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