February ABCs reveal continuing sales slide for dailies

The Audit Bureau of Circulations today released circulation figures for national newspapers for February 2006.

National morning popular
Daily Mirror: 1,656,655 (down 4.11% % month-on-month and down 3.67% year-on-year)
Daily Record: 450,302  (down 0.36% month-on-month and down 6.36 year-on-year)
Daily Star: 791,900 (down 3.44% month-on-month and down 7.32% year-on-year)
The Sun: 3,145,433 (down 5.24% month-on-month and down 3.90% year-on-year)
Total: 6,044,290 (down 4.35% month-on-month and down 4.49% year-on-year)

National morning mid-market
Daily Express: 827,905  (down 2.48% month-on-month and down 12.7% year-on-year)
Daily Mail: 2,439,142 (up 2.1% month-on-month and up 0.52% year-on-year)
Total: 3,267,047 (up 0.90% month-on-month and down 3.20% year-on-year)

National morning quality
The Daily Telegraph: 901,123 (down 1.74% month-on-month and down 0.68% year-on-year)
Financial Times: 440,837 (down 0.23% month-on-month and up 5.11% year-on-year)
The Herald: 76,384 (down 0.71% month-on-month and down 3.59% year-on-year)
The Guardian: 382,931 (down 3.03% month-on-month and up 4.44% year-on-year)
The Independent: 266,075 (up 2.98% month-on-month and up 0.94% year-on-year)
The Scotsman: 65,165 (down 3.03% month-on-month and down 3.93% year-on-year)
The Times: 669,691 (down 2.25% month-on-month and down 1.4% year-on-year)
Total: 2,802,206 (down 1.38% month-on-month and up 0.68% year-on-year)

National morning free
Metro 1,009,867 (up 0.41% month-on-month and up 0.36% year-on-year)

National morning sporting
Racing Post: 70,334 (down 2.5% month-on-month and down 3.95% year-on-year)

London evening
Evening Standard: 334,144 (down 0.87 month-on-month and down 3.36% year-on-year)
Standard Lite: 78,838

National Sunday popular
Daily Star Sunday: 386,690 (down 11.93% month-on-month and down 7.77% year-on-year)
News of the World: 3,630,390 (down 4.19% month-on-month and down 0.52% year-on-year)
Sunday Mail: 535,970 (down 2.09% month-on-month and down 4.94% year-on-year)
Sunday Mirror: 1,451,834 (down 7.76% month-on-month and down 5.4% year-on-year)
The People: 884,410 (down 1.21% month-on-month and down 12.19% year-on-year)
Sunday Sport: 139,733 (down 2.63% month-on-month and down 8.01% year-on-year)
Total: 7,029,027 (down 4.87% month-on-month and down 4.06% year-on-year)

National Sunday mid-market
Sunday Express: 862,987 (down 1.61% month-on-month and down 14.31% year-on-year)
The Mail on Sunday: 2,285,387 (down 4.95% month-on-month and down 3.77% year-on-year)
Total: 3,148,374 (down 4.06% month-on-month and down 6.91% year-on-year)

National Sunday quality
Independent on Sunday: 244,287 (up 1.19% month-on-month and up 17.13% year-on-year)
The Observer: 484,357 (down 10.65% month-on-month and up 8.96% year-on-year)
Scotland on Sunday: 84,315 (up 2.35% month-on-month and up 2.08% year-on-year)
Sunday Herald: 60,755 (down 4.37% month-on-month and up 4.92% year-on-year)
The Sunday Telegraph: 683,741 (up 0.15% month-on-month and down 0.44% year-on-year)
The Sunday Times: 1,371,545 (up 1.06% month-on-month and down 2.09% year-on-year)
Total: 2,929,000 (down 1.36% month-on-month and up 1.66% year-on-year)

 

 

 

 

 

 

 

 

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