The work, for State Street Global Advisors, had already picked up the top prize in the Glass Lions, PR Lions, and Outdoor Lions – alongside Twitter in the case of the latter.
The Titanium Lions celebrates "game-changers", specifying: "Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward."
There were three other winners in the category, in which there are no gold, silver and bronze awards.
All three are US agencies: 180LA for Boost Mobile, ""; Ogilvy New York for Amnesty International, ""; and MJZ Los Angeles with Black Frame New York, for Kenzo Parfums, "My mutant brain".
2017 Cannes Lions winners (UK agencies/companies)
Healthcare Lions (UK winners)
PR Lions (UK winners)
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