Fcuk moves into female toiletries as profits grow

September 19, 2002

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Fcuk moves into female toiletries as profits grow

French Connection is to continue expanding its brand with the launch of a women's toiletries range called High Maintenance, as it capitalises on a 20% surge in pre-tax profits.

The brand, which will target style-conscious female consumers, will be unveiled in conjunction with Boots, French Connection's toiletries licensee.

French Connection is also planning the launch of special Christmas packs and gift items to enhance sales of the men's grooming range that it sells through Boots stores.

According to interim results announced on Tuesday, revenue from licensing deals grew over the six months to July 31 from £500,000 to £900,000, confirming the continuing appeal of the fcuk brand. In addition to toiletries, the company also has a deal with Matthew Clark Brands to produce fcuk Spirit, a PPS drink.

Stephen Marks, chairman and chief executive of French Connection, said investment in creative advertising, handled by TBWA/London, would continue.

Overall turnover was up 2% to £108.9m with pre-tax profit up 20% to £10.3m.

Topics

Marketing