LONDON (Brand Republic) – UK fashion retailer French Connection said its controversial “fcuk” ad campaign was central to its boom in sales and profits for the first half of the year.
The company is planning to up its ad spend in the coming months on the strength of the campaign, created by Trevor Beattie at TBWA\London. The success of the campaign contributed to French Connection being named pk10’s Advertiser of the Year in 1999.
Stephen Marks, French Connection chairman and chief executive, said profits for the period were up 15.4% to £7.5m, with turnover jumping 24% to £87.4m.