The deal will see Espotting offer Fast web search results with its paid listings, as well as providing paid listings on AlltheWeb.com, which is Fast's showcase site.
Espotting chose to offer Fast's web search results as part of its web search service to affiliate partners. The service enables web destinations and portals to receive an end-to-end search product for their site consisting of Espotting's paid listings and Fast's web search results. This provides portals with a high-quality search service that combines paid listings and relevant web search results.
According to Jonathan Bunis, Espotting Media's, said: "This deal sees two key European search market players joining forces. Our relationship with Fast provides benefits to all our partners. Our advertisers benefit from a significant increase in distribution through AlltheWeb, and our affiliates can now choose FAST as a web search supplier to complement their Espotting listings."
One of the first of Espotting's affiliates to take advantage of this opportunity is mobile telecoms firm O2, which, through its deal with Espotting, will use Fast as its web search supplier.
Under a separate agreement, Fast has chosen Espotting to provide paid search listings on AlltheWeb.com. Under the terms of the agreement, Espotting will provide their top three paid listings on AlltheWeb's European search results pages.
Espotting's advertisers are now able to benefit from an additional 120m leads annually throughout the UK, Germany, France, Italy, Spain, Ireland, Sweden, Norway, Denmark, and Switzerland. The paid search listings are clearly marked and do not appear in Fast's web search results.
"This relationship provides key dividends for both Fast and Espotting," said John Lervik, chief executive officer of Fast. "We are pleased to give visibility to our web search results among their partner sites, while also providing exposure for Espotting's quality paid placement results through AlltheWeb."
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