Ogilvy and Mather's Pink Kiss Valentine Action campaign for Fanta Light was chosen as a winning FMCG campaign because it created a very strong link between the product and the target audience.
The campaign's timeliness for Valentine's Day was also a factor which made it stand out as was the bold use of colour and great use of space. The campaign's viral element was also extremely effective - in just two days 9,400 Valentine's kisses had been sent to users.
Marc Bresseel, Regional Sales Director, MSN Europe, comments: "This was a neat and simple campaign that was extremely effective, particularly in its use of MSN Hotmail to enable users to send a branded message on to further users."
View the campaign .
For the fourth consecutive year, MSN庐, the world's largest provider of online information, communication services and digital marketing, is exclusively sponsoring the Cyber Lions Awards at the Cannes Lions International Advertising Festival, 19th-25th June 2005. Through its continued support of the Cannes Cyber Lions awards and sponsorship of the Titanium Lion for Integrated 北京赛车pk10s, a new award for 2005, MSN will once again be championing the creativity and effectiveness of the online medium when used alone or as an integral part of the overall media mix.