In the ad, a pampered Chihuahua struts across the screen accompanied by a tacky music track and camera flashes of a watching crowd until it encounters the Famous Grouse.
They look at each other before the dog, complete with diamante studded coat, exits stage left; the grouse then raises a quizzical eyebrow followed by a shake of its head and a shudder.
The familiar Famous Grouse theme tune then plays and the words: ‘Famous for a reason - Scotland's favourite whisky' appears on the end-frame.
The ad was created by Abbott Mead Vickers BBDO.
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