The agency picked up the business following a pitch against three undiclosed agencies.
Fallon will work on an overhaul of the charity’s branding, devising a revamped tone of voice for the brand, which it will adopt on a global basis.
In a bid to unify its brand positioning, Fallon will produce a brand book containing a series of design guidelines for the charity. It is understood this will include a new logo.
The appointment does not affect Oxfam’s UK creative account, which remains with RKCR/Y&R.
The agency picked up the £3 million business in 2007 and has produced campaigns including the recent be humankind animated spot featuring a group of impassioned characters who attempt to shout down the word injustice.
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