The agency romped home with 11 golds, including three for “gorilla”, three for Sony Bravia “Play-Doh” and two for Sony Walkman “music pieces”. It also took the John Webster Award for the Best 30-second TV Commercial for its Skoda Fabia “cake” spot, which won three other gold awards.
Mother took home two golds for Boots for “here come the girls” and one for the brand’s “get beach gorgeous” campaign. Robert Saville and Mark Waites, the agency’s founding partners, received The Chairman’s Award for outstanding contribution to the commercials industry.
Other gold winners included Beattie McGuinness Bungay for Carling “space” and Bartle Bogle Hegarty for Levi’s “dangerous liaison”.
Paul Silburn, the chairman of the judges and a creative partner at Saatchi & Saatchi, said: “The jury felt that this year saw a resurgence in the quantity of great TV work.”
The Awards
The Thinkbox award for Best Television Commercial of the Year: Gorilla, Cadbury Dairy Milk by Fallon
Gold Awards:
Confectionery and Snacks: Gorilla, Cadbury Dairy Milk by Fallon
Alcoholic Drinks: Space, Carling, Coors Brewers by Beattie McGuinness Bungay
Household Appliances: Play-Doh, Sony Bravia by Fallon; Music Pieces, Sony Walkman by Fallon
European Advertising: Play-Doh, Sony Bravia by Fallon, Cake, Skoda by Fallon
Cars: Cake, Skoda by Fallon
The John Webster Award For Best 30 Second Commercial: Cake, Skoda by Fallon
Retail: Here Come The Girls, Boots, Mother
Clothing: Dangerous Liaison, Levi's by Bartle Bogle Hegarty
International Advertising: Interview for Procter & Gamble, Tide to Go by Saatchi & Saatchi New York
Best 30-60-second TV commercial: Cake, Skoda by Fallon
Best 60-90-second TV commercials: Moment of Truth, Get Beach Gorgeous, Boots by Mother; Gorilla, Cadbury Dairy Milk by Fallon; Play-Doh, Sony Bravia by Fallon; Music Pieces, Sony Walkman by Fallon
Best Over 90-second TV commercial: Here Come The Girls, Boots, Mother
Chairman's award for contribution to the commercials industry: Robert Saville and Mark Waites, founding partners of Mother.
Silver Awards:
Alcoholic drinks: Out, Carling, Coors Brewers by Beattie McGuinness Bungay
Toiletries: Effortless, Brylcreem, Sara Lee by WCRS
Confectionary and snacks: Stuck, Thorntons by Shop.
Cars: Night Drive, Volkswagen Golf by DDB London
Retail: Moment of Truth, Get Beach Gorgeous, Boots by Mother
Telecommunications services: Cartwheel, Vodafone Mobile Internet by Bartle Bogle Hegarty; Time Theft, Vodafone, Mobile Internet by Bartle Bogle Hegarty
New advertiser: Tide, The Big Yellow Storage Company by CHI & Partners
European: Dangerous Liaison, Levi's Spring 07 Collection by Bartle Bogle Hegarty
TV & Radio station promotions: Amazing Music - Russell Brand, BBC Radio 2 by Rainey Kelly Campbell Roalfe/Y&R
Best 30-60-second TV commercial: Out, Carling, Coors Brewers by Beattie McGuinness Bungay; Space, Carling, Coors Brewers by Beattie McGuinness Bungay; Tide, The Big Yellow Storage Company by CHI & Partners; Effortless, Brylcreem, Sara Lee by WCRS
Best 60-90-second TV commercial: Night Drive, Volkswagen Golf by DDB London; Time Theft, Vodafone Mobile Internet by Bartle Bogle Hegarty
Best over 90-second TV commercial: Cartwheel, Vodafone Mobile Internet by Bartle Bogle Hegarty; Time Theft, Vodafone Mobile Internet by Bartle Bogle Hegarty; Dangerous Liaison, Levi's Spring 07 Collection by Bartle Bogle Hegarty
Cinema: Toy Story, Volkswagen Independent Cinema, DDB London
Cinema commercials also shown on TV: Space, Carling, Coors Brewers by Beattie McGuinness Bungay; Dangerous Liason, Levi's Spring 07 Collection by Bartle Bogle Hegarty; Impossible is nothing David Beckham, Adidas International by 180 Amsterdam
TV Series: Sony Bravia, HD Products, Walkman, Play-Doh, Experiment, Music Pieces by Fallon
International Series: Impossible is nothing Jonah Lomu - Workshop, David Beckham - Workshop, Gilbert Arenas - Workshop by 180 Amsterdam.
Mother took home two golds for Boots for “here come the girls” and one for the brand’s “get beach gorgeous” campaign. Robert Saville and Mark Waites, the agency’s founding partners, received The Chairman’s Award for outstanding contribution to the commercials industry.
Other gold winners included Beattie McGuinness Bungay for Carling “space” and Bartle Bogle Hegarty for Levi’s “dangerous liaison”.
Paul Silburn, the chairman of the judges and a creative partner at Saatchi & Saatchi, said: “The jury felt that this year saw a resurgence in the quantity of great TV work.”
The Awards
The Thinkbox award for Best Television Commercial of the Year: Gorilla, Cadbury Dairy Milk by Fallon
Gold Awards:
Confectionery and Snacks: Gorilla, Cadbury Dairy Milk by Fallon
Alcoholic Drinks: Space, Carling, Coors Brewers by Beattie McGuinness Bungay
Household Appliances: Play-Doh, Sony Bravia by Fallon; Music Pieces, Sony Walkman by Fallon
European Advertising: Play-Doh, Sony Bravia by Fallon, Cake, Skoda by Fallon
Cars: Cake, Skoda by Fallon
The John Webster Award For Best 30 Second Commercial: Cake, Skoda by Fallon
Retail: Here Come The Girls, Boots, Mother
Clothing: Dangerous Liaison, Levi's by Bartle Bogle Hegarty
International Advertising: Interview for Procter & Gamble, Tide to Go by Saatchi & Saatchi New York
Best 30-60-second TV commercial: Cake, Skoda by Fallon
Best 60-90-second TV commercials: Moment of Truth, Get Beach Gorgeous, Boots by Mother; Gorilla, Cadbury Dairy Milk by Fallon; Play-Doh, Sony Bravia by Fallon; Music Pieces, Sony Walkman by Fallon
Best Over 90-second TV commercial: Here Come The Girls, Boots, Mother
Chairman's award for contribution to the commercials industry: Robert Saville and Mark Waites, founding partners of Mother.
Silver Awards:
Alcoholic drinks: Out, Carling, Coors Brewers by Beattie McGuinness Bungay
Toiletries: Effortless, Brylcreem, Sara Lee by WCRS
Confectionary and snacks: Stuck, Thorntons by Shop.
Cars: Night Drive, Volkswagen Golf by DDB London
Retail: Moment of Truth, Get Beach Gorgeous, Boots by Mother
Telecommunications services: Cartwheel, Vodafone Mobile Internet by Bartle Bogle Hegarty; Time Theft, Vodafone, Mobile Internet by Bartle Bogle Hegarty
New advertiser: Tide, The Big Yellow Storage Company by CHI & Partners
European: Dangerous Liaison, Levi's Spring 07 Collection by Bartle Bogle Hegarty
TV & Radio station promotions: Amazing Music - Russell Brand, BBC Radio 2 by Rainey Kelly Campbell Roalfe/Y&R
Best 30-60-second TV commercial: Out, Carling, Coors Brewers by Beattie McGuinness Bungay; Space, Carling, Coors Brewers by Beattie McGuinness Bungay; Tide, The Big Yellow Storage Company by CHI & Partners; Effortless, Brylcreem, Sara Lee by WCRS
Best 60-90-second TV commercial: Night Drive, Volkswagen Golf by DDB London; Time Theft, Vodafone Mobile Internet by Bartle Bogle Hegarty
Best over 90-second TV commercial: Cartwheel, Vodafone Mobile Internet by Bartle Bogle Hegarty; Time Theft, Vodafone Mobile Internet by Bartle Bogle Hegarty; Dangerous Liaison, Levi's Spring 07 Collection by Bartle Bogle Hegarty
Cinema: Toy Story, Volkswagen Independent Cinema, DDB London
Cinema commercials also shown on TV: Space, Carling, Coors Brewers by Beattie McGuinness Bungay; Dangerous Liason, Levi's Spring 07 Collection by Bartle Bogle Hegarty; Impossible is nothing David Beckham, Adidas International by 180 Amsterdam
TV Series: Sony Bravia, HD Products, Walkman, Play-Doh, Experiment, Music Pieces by Fallon
International Series: Impossible is nothing Jonah Lomu - Workshop, David Beckham - Workshop, Gilbert Arenas - Workshop by 180 Amsterdam.
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