±±¾©Èü³µpk10

Fallon's creative directors Sam Walker and Joe De Souza filmed the children front-on, looking directly down the lens.

The unedited sequences capture the genuine reactions of the children.

A spokesman for Fallon said: "The kids were not set up or prepared in any way; they were simply asked to sit and watch few of their favourite BBC programmes while in a separate, screened off area a camera recorded reactions."

Credits

Project name
BBC Brand (Children's)
Creative agency
Fallon
Client
Bella Hastie, Head of Strategy, BBC MC&A
Brief
Demonstrate that after 52 years of creating quality programming, no one understands children like the BBC
Executive creative director
Rich Flintham
Creative directors
Sam Walker and Joe De Souza
Art directors
Sam Walker and Joe De Souza
Copywriters
Sam Walker and Joe De Souza
Group account director
Jonathan Trimble
Account director
Matt Field
Agency planner
Jo Hudson
Agency producer
Olivia Chalk
Production company
Red Bee
Director
Sam Walker at Fallon
Producer
Ella Littlewood
Director of photography
Daniel Bronks
Editor
Leo Scott
Post-production
Prime Focus
Music
actuality
Audio post-production
Grand Central
Media agency
BBC
Media Planner
Kate Osborne
Exposure
UK national TV and press