Fairy "Head, shoulders, knees and toes" by Leo Burnett London

Fairy Non-Bio is pushing its credentials as the top-rated laundry brand for sensitive skin in a new spot soundtracked by a familiar nursery rhyme.

The ad features babies, younger children and adults of various ages, and aims to broaden its appeal to people of all ages with sensitive skin. The ad was written by Richard Ince and art directed by Ed Tillbrook. The film was directed by Amanda Blue through Tantrum.