The Fair, which has been working on UK events with the Holi One World Festival series in the last year, has also experienced a 100% increase in the number of events it has produced within the last 12 months – a total of 42 events.
Morgan said the agency attributed the success to The Fair’s ability to create events for 5,000-plus audiences. "A higher capacity than this requires a different skill-set," he added. "We are also seeing a lot of repeat business, which we feel is down to introducing more ambitious concepts to our clients."
Talking about next year’s 18 Holi One UK events, Morgan explained The Fair is looking for more integrated brand partnerships so that they fit into the whole event proposition. "We would encourage brands to develop dedicated spaces as part of the experience." He added the agency is in talks with 15 brands who have shown an interest in partnering with the event.
Looking at The Fair’s 2013/14 financial period, Morgan said the company "more than exceeded" its initial growth target of 22%, by reaching an 80% rise in total. "We are also expecting turnover to increase by a minimum of 40%, and anything up to 45%, during 2014/15, which comes to an end next August," he concluded.
Morgan highlighted the company’s experiential division, House of Experience, has seen healthy growth in its second year of trading, with a number of brand activations planned for summer 2015.
Last week, .
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .